He said Facebook had previously deleted a similar group he ran that had almost 200,000 members at the time. One common technique is for a seller to offer free or discounted products in exchange for positive reviews. In reality, however, it is difficult to do so.” Gasser sees no problem in matching up sellers who need reviews with reviewers who want discounts, describing it, in an email, as a “a win-win situation.” Gasser said the only problem with what his group is facilitating is “if the reviews do not represent the true opinion of the reviewer. This sort of undisclosed incentivized reviewing was banned from Amazon in 2016 but is still widely facilitated by groups on Facebook with names like “ Amazon Review Club” and “ Amazon Free Products.”ĭavid Gasser runs the Amazon Review Club group, which currently has 1,500 members. A 2020 survey of 2,000 Amazon shoppers conducted by e-commerce strategy firm Tinuiti found that the number of reviews was the most important factor for shoppers, after price and shipping, when making a purchase.īecause reviews are so important, there’s a cottage industry to quickly get those first reviews written for a new product listing. Reviews are the oil that keeps the gears of the Amazon machine turning. Recognizing shady product reviews isn’t always possible, but understanding how Amazon works helps-so here’s a little primer on Amazon’s ecosystem and some tips for spotting those fakes. Review hijacking is just one of many ways unscrupulous sellers get around Amazon’s safeguards in order to make their products look trustworthy. We have robust proactive and reactive systems in place to protect our store and our customers.” Graham also noted that the company uses a combination of machine learning tools and human investigators to analyze millions of reviews per week, with a goal of stopping fake reviews before they are published. “In 2019, we invested over $500 million and have more than 8,000 employees protecting our store from fraud and abuse. In a statement, Amazon spokesperson Patrick Graham said customer trust is a top priority. An investigation by The Markup found nearly 100 banned items that had slipped past Amazon security, revealing flaws in how Amazon polices its platform for fraud and abuse. There have been reports of everything from counterfeit goods to recalled products to expired food found for sale on the platform. Trust is key for online marketplaces, but recently Amazon, which has generally enjoyed a high level of trust, suffered a number of conspicuous stumbles. Unscrupulous sellers have found a number of ways to take existing reviews and attach them to a new, unrelated product, betting that most shoppers will just give the page a glance and not notice that the five stars and glowing text are actually for a taco holder instead of a phone adapter.īecause it turns out moving fast and breaking things broke some super important things. Jones had likely stumbled across something called “review hijacking”-a way that sellers can effectively steal reviews from older products in order to catapult their listing to the top of search results. “You do sometimes see reviews for slightly different items appear on a listing, but this was definitely a new one for me.” “The taco holder got great reviews, but there wasn’t much for my phone adapter,” said Jones by email. She was reading through the reviews for one she was considering buying, when suddenly she started noticing mentions of what a great taco holder the product was. Rebecca Jones, of London, recently pulled up .uk to search for a phone adapter.
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NOTE: If you do not wish to prepay for your entire production, you can still take advantage of E-Scripts and receive your emailed PDF within one business day. who wrote ‘Let the Rest of the World Go By.’ Tiny Tim. Ball, who wrote ‘Let the Rest of the World Go By.’.
The summer camp story is not properly considered a retcon and more as an addition to their story, but The Simpsons has made other changes to Homer and Marge’s backstory that don’t add up, mostly revolving around the time when she got pregnant with Bart. Since then, Homer and Marge have been inseparable, but the story of how they met was changed in season 15’s episode “The Way We Weren’t”, where it was revealed that they met way earlier, at summer camp when they were kids, but Homer used a fake name and she didn’t know it was him until many years later. Marge then took her car and went after Homer, who was walking home alone. She then agreed to go to prom with Artie Ziff instead of Homer, but he tried to force himself upon her at the end of the night, and she demanded to be taken home. Homer pretended to be a French student in order to be tutored by Marge and thus get close to her, but she found out he was lying. In the episode “The Way We Was”, Homer and Marge met in high school in 1974 when Marge was sent to detention after attending a feminist rally, and Homer and Barney were there for smoking in the boy’s restroom. Related: Every Simpsons Episode That Isn't Canon (Besides Treehouse of Horrors) As mentioned above, The Simpsons has a floating timeline, which makes it possible for the characters to never age, but it has also left some big questions about their lives, especially Homer and Marge’s backstory. The show has also taken some time to explore the future (though all those episodes are considered non-canon) and the past, especially how Homer and Marge met and how they began building their family. The Simpsons follows the daily adventures of the title family and other notable citizens of Springfield, both friends and enemies. |
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